American Whirlpool in India
When Arijit came to India after getting his green card in 1998, so did Whirlpool enter the India market for household item sales. He then bought a freezer for his parents and it was probably Whirlpool's first model in India. Prior to 1998 they spent a few years doing research on Indian conditions and modified their technology to match the local market.
Almost a decade later they are #1 in the Indian Household market. They do face stiff competition from Korean manufacturers. The adaption of common US domestics to the Indian market is amazing. What we take for granted in the US in the form of a simple washing machine will not work in India. People will not pay that much. So this fully automatic machine has all been broken down into mini tasks, and thus one gets various models and pricings.
You can get a heater with your washing machine or not, you can get steel drum or plastic drum, you can get automatic or semi automatic, you can control each and every step or not, you can save the washing soap liquid for reuse or not, and more.
In addition another chain of industries are supporting the domestics, like covers for the machine (a cover will keep dust out), or a water filter that lowers the iron content of the supply water so that your machine would last
longer, etc.
The whirlpool customer service guy was very pro American, he said that we are #1 because we have great work ethics instilled in us from America, and we never take vacations unlike our competition. He also repeated that our customer service is the best that is why people prefer to buy our products more.
Blog date (Oct 31, 2007)
We have received emails from some of you and we will be responding to them slowly. Yahoo-India has been
crazy. It has been a partially working portal, as we have discovered custom techniques to send our emails
without the website timing out. Right now we have given up on attaching photos.
We are still eagerly awaiting the DVDs of our festival day outings. The slowdown of activity started sometime
during the 2nd week of October, and we feel this will carry on till beginning of next year. Imagine in the US Thanksgiving to New Year's eve time-frame, pretty much everything slows down, it is same here but more
prolonged.
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